Job Details

A company is looking for a Lead Data Analyst - Customer Segmentation and Geo Analytics.Key ResponsibilitiesIdentify opportunities for analytics to inform business decisions and support long-term strategy through various analytical techniquesConsult with business owners to determine the appropriate analytic approach to solve business problems and lead others in analytic techniquesMerge and transform complex data from multiple sources, develop advanced data structures, and apply statistical and geospatial conceptsRequired QualificationsBachelor's degree in Analytics, Data Science, Statistics, Geography, GIS, Economics, Business Analytics, or a related field5+ years of experience in analytics, data science, or business intelligenceHands-on experience with customer segmentation, clustering, and audience sizing initiativesExperience in geospatial analytics, including DMA/ZIP analysis and spatial modelingProficiency with Esri ArcGIS, ArcGIS Pro, QGIS, or similar mapping tools