Job Details

A company is looking for a Senior Manager of B2B Marketing to own and scale its B2B marketing function.Key ResponsibilitiesOwn the demand generation strategy from channel mix and content to lead scoring and pipeline reportingBuild a measurable pipeline of qualified brand leads for the Brand Growth AE teamDevelop a thought leadership strategy that drives demand generation and brand retentionRequired Qualifications7-9 years of B2B marketing experience, ideally in a SaaS, marketplace, or platform companyExperience in thought leadership and content creation to drive demand and retentionProven ownership of pipeline metrics including MQLs and revenue influencedFluency in Salesforce for pipeline reporting and lead routingExperience collaborating closely with Sales and Customer Success teams