Job Details

Manager of Digital Content

The Manager of Digital Content is responsible for executing digital marketing and content initiatives that support audience growth, engagement, and brand visibility across the Institute for Humane Studies (IHS) and its sub-brands, including ScholarsEdge. Reporting to the Senior Director of Marketing, this role plays a key executional role in campaign delivery, content production, and digital channel management. While initially focused on executing established marketing strategies and campaigns, this position is expected to grow into increased ownership of campaign planning and paid media strategy over time, demonstrated through successful execution, optimization, and performance outcomes.

Duties and Responsibilities

• Execute integrated, multi-channel marketing campaigns supporting audience acquisition, engagement, and conversion across IHS brands, with a primary focus on ScholarsEdge.
• Build, launch, and optimize paid media campaigns across platforms such as Google Ads, LinkedIn, and Meta.
• Implement A/B testing, audience targeting, and budget adjustments to improve campaign performance.
• Contribute to campaign planning and progressively take on ownership of discrete campaigns or channels based on performance and demonstrated capability.
• Develop and produce digital content aligned with campaign and brand objectives, including written, visual, and platform-specific formats.
• Adapt messaging for different audiences and channels while maintaining consistency across IHS and ScholarsEdge brands.
• Support content distribution across email, social media, and web channels.
• Maintain and update web and landing page content across IHS properties, including ScholarsEdge.
• Execute improvements to user flows, landing pages, and conversion pathways to support campaign goals.
• Conduct testing and implement changes based on user behavior and performance data.
• Monitor and report on campaign and channel performance using analytics and marketing platforms. Build and maintain dashboards to track key performance indicators.
• Translate performance data into actionable recommendations and contribute to ongoing campaign optimization.
• Partner with program, development, and communications teams to execute campaigns aligned with organizational priorities.
• Support digital marketing efforts across multiple brands and initiatives, ensuring flexibility as priorities evolve beyond ScholarsEdge.
• Contribute to improvements in marketing tools, workflows, and execution practices.

Required Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 3+ years of experience in digital marketing or content marketing with a strong emphasis on hands-on execution.
• Demonstrated experience building and managing paid media campaigns (e.g., Google Ads, LinkedIn, Meta), including campaign setup, testing, and optimization.
• Proficiency with digital marketing and analytics tools, such as Google Analytics (GA4), marketing automation platforms (e.g., Salesforce, HubSpot), and content management systems.
• Experience with A/B testing, conversion optimization, and performance-driven marketing approaches.
• Strong writing and editing skills, with the ability to adapt content across audiences and channels.
• Ability to manage multiple projects and priorities in a cross-functional environment.

Preferred Qualifications

• Experience supporting the growth of a digital platform, product, or online community, especially in academia.
• Experience working across multiple brands or initiatives within a shared marketing function.
• Experience in nonprofit, academic, or mission-driven organizations.
• Familiarity with SEO and content optimization practices.

To apply, qualified candidates must submit the following materials:

• Resume
• Cover letter detailing your interest in this position and why the IHS mission resonates with you.
• Portfolio/Writing samples

EEO Statement:

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.

About IHS:

The Institute for Humane Studies (IHS) is a think network advancing the principles and practices of freedom in the academy, public policy, and civil society.

Our Work:

• Cultivating a pool of intellectual talent for partners in policy, civil society, philanthropy, and the academy through $1.5 million in fellowship and career development programs.
• Catalyzing scholarship and academic networks to strengthen the fields of foundational and applied research that matter most to a free society.
• Equipping freedom-focused research centers, think tanks, foundations, and civil society organizations with the research and experts they need to maximize their impact in policy and in communities across the country.

IHS Benefits:

We have a flexible, professional, open office environment that encourages innovation and entrepreneurship and provides substantial opportunity for professional growth. Salary is competitive and will be commensurate with experience. IHS provides exceptional benefits to all employees, including health and dental insurance coverage (which includes paying 100% of the health and dental insurance premium for individuals), health savings accounts, long-term disability and life insurance, a 403(b) retirement savings program, a parking permit and 12 free tuition credit hours annually at George Mason University.