Job Details

A company is looking for an Integrated Campaigns Lead, Security.Key ResponsibilitiesDevelop and operationalize a campaign calendar targeting key audiences in alignment with Product Marketing, Content, and SalesLead customer journeys for security audiences, focusing on effective segmentation and engagement strategiesOptimize digital channels to achieve inbound goals while balancing brand awareness and top-of-funnel strategiesRequired Qualifications8+ years of experience in Digital Marketing, Demand, Integrated Campaigns, ABM, or Field Marketing, preferably in a tech environmentFamiliarity with direct and indirect go-to-market strategies, including Channel Sales and MSPsHands-on expertise in digital distribution and paid channels, including SEM, display, and paid socialExperience managing a budget and reporting on outcomesComfort with AI tools and knowledge of AEO/AI discoverability