Job Details

A company is looking for a Digital Analytics Manager to oversee website analytics and marketing performance measurement.Key ResponsibilitiesManage the implementation of analytics tools like GA4, Mixpanel, and Google Tag Manager across the website and application funnelCollaborate with marketing and product teams to establish measurement frameworks and maintain HIPAA complianceAnalyze web traffic and user behavior to identify trends, improve user experience, and drive patient enrollmentsRequired Qualifications5+ years of experience in web analytics with a focus on implementation and optimizationExpert proficiency with Google Analytics 4 and Google Tag ManagerExperience with event-based analytics tools and privacy orchestration tools in regulated environmentsProficiency in SQL and experience building dashboards in LookerExperience in healthcare or HIPAA-regulated environments is a plus